Brand identity
Exaflair, a bold identity for a fearless tech company.
- Client
- Exaflair Technologies
- Discipline
- Deliverables
- Brand book
Overview
Crafted a bold, modern logo for a cutting-edge tech company that embraces the latest technologies, reflecting their fearless approach to complex problem-solving.
The brand book
Exaflair, in detail.
The identity system we built, from the thinking behind the name to the mark in use.
ExaflairBrand book
EXAFLAIR
Powered by Intelligence, Driven by Flair.
01 · NameExaflair
Where scale meets talent.
EXAFLAIR
- Exa
- The scale of a quintillion, 1018.
- Flair
- Finesse, with intelligence built in.
02 · ConstructionX + F
+
=
+=Elements taken from eXaFlair: the X and the F, fused into a single mark.
03 · ColourBuilt to stand out, everywhere
0%11%22%33%44%55%66%77%88%100%
Flair OrangeHEX #FF8F39RGB 255 143 57
BlackHEX #000000RGB 0 0 0
0%11%22%33%44%55%66%77%88%100%The mark holds on every neutral, from white to full black.
04 · TypographyOpen Sans
Aa
We speak in Open Sans. Clear. Open. Visible.
Open Sans Bold · Tracking 120abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%&*()
05 · Vertical lockupLight
EXAFLAIR
05 · Vertical lockupDark
EXAFLAIR
06 · Horizontal lockupLight
EXAFLAIR
06 · Horizontal lockupDark
EXAFLAIR
07 · Powered byPartner asset
POWERED BYEXAFLAIR
POWERED BYEXAFLAIR
POWERED BY EXAFLAIR
POWERED BY EXAFLAIR
POWERED BYEXAFLAIR
POWERED BYEXAFLAIR
POWERED BY EXAFLAIR
POWERED BY EXAFLAIR
For products and platforms Exaflair builds for its clients.
ExaflairBrand book
EXAFLAIR
Powered by Intelligence, Driven by Flair.