Logo design
InteractEV, driving into the EV era.
- Client
- InteractEV
- Discipline
- Deliverables
- Logo, brand book, applications
Overview
Designed a chic, modern logo that reflects the client's legacy in the auto design and automobile industry while capturing the forward-thinking spirit of the EV era.
The brand book
InteractEV, in detail.
The identity system we built, from the thinking behind the name to the mark in use.
The EV space is noisy, fragmented and evolving faster than most can keep up. InteractEV was built to make sense of it all.
From new EV models and government grants to startup moves and charging infrastructure, InteractEV tracks what matters and makes it accessible for anyone curious about where mobility is headed. It is a growing community of people, companies and ideas shaping the electric shift.
Hybrid lettering: the E and the V of electric vehicle, fused into one form.
A blue with a family history.
The blue is shared across the family of businesses behind InteractEV, the same blue that has carried the identities of Turntables India and Xlar Enterprises for decades.
Blue stands for trust, clarity and a shared vision across generations. Green carries the brand's commitment to sustainability and conscious innovation.
Primary · Headlines, titles, brand statements
A strong, clean geometric structure.
- Built for bold communication
- Reflects the technical edge of EV innovation
Secondary · Body, subheadings, captions
Rounded edges with a friendly, digital feel.
- Readable across every platform
- Balances the boldness of Nourd
EVOLVING THE WAY WE MOVE