Dr Manu Kapur, the science of failure, for a global audience.

Client

Dr Manu Kapur, Professor of Learning Sciences at ETH Zürich and author of Productive Failure.

Objective

Build a social media presence from scratch to amplify Dr Kapur's global influence in the learning sciences.

Approach

• Showcase his TED Talks to highlight thought leadership.
• Promote his book to establish expertise.
• Network with thought leaders in the EU, US, India and Singapore.
• Publish PR to boost visibility.
• Use LinkedIn and X for targeted connections.