Brand identity
Savoir, luxury communications, quietly told.
- Client
- Savoir
- Discipline
- Deliverables
- Brand identity, brand book
Overview
Savoir is a luxury communications agency. We crafted a distinctive brand identity that captures the essence of the business: restrained, precise and unmistakably premium.
The brand book
Savoir, in detail.
The identity system we built, from the thinking behind the name to the mark in use.
SAVOIR
Luxury communications
/sa·vwar/ · French, “to know”
From savoir-faire: the know-how behind every discreet, well-placed story.
Savoir is a communications agency for luxury brands. The name promises what clients buy: knowledge of the right rooms, the right words and the right moment.
SAVOIR
SAVOIR
SAVOIR
Keep a margin equal to the height of the O on every side. The wordmark is never outlined, stretched or set in another colour.
Avatars, favicons, seals and foil stamps.
Gold is an accent, never a background for long copy. On ivory, use Antique Gold for legibility.
Display · Italiana
Capitals only, tracked wide. For the wordmark, headlines and invitations.
Editorial · Cormorant Garamond
For press releases, long reads and pull quotes. Italic carries the emphasis.
Supporting · Montserrat Light
For captions, labels, dates and contact details. Small, spaced, quiet.
Say less.
Every sentence earns its place. No superlatives, no exclamation marks.
Discretion is the service.
We talk about the work, never the client list. Confidence comes from restraint.
Detail is the brand.
Spacing, paper, timing and tone are part of the message.
SAVOIR
+00 00000 00000
85 × 55 mm · Gold foil on black board · Letterpress reverse on ivory cotton.
NOW REPRESENTING
THE MAISON
AUTUMN · WINTER
Luxury communications