Brand identity · Concept
NĀRA, modern attars from Kannauj.
- Client
- Concept brand · self-initiated
- Discipline
- Deliverables
- Name, logo, brand book, packaging
Overview
A self-initiated concept: a modern attar house rooted in Kannauj's centuries-old distilling craft. We built the name, a monogram of a Mughal arch and a single drop, a palette distilled from the range, typography, pattern and packaging.
The brand book
NĀRA, in detail.
The identity system we built, from the thinking behind the name to the mark in use.
NĀRA
Modern attars from Kannauj
Sanskrit · “the waters”
In Kannauj, every attar begins the same way: flowers, water and a copper still, working through the night.
NĀRA takes its name from the water at the heart of that process. The brand holds two ideas at once: a four-hundred-year-old craft, and a perfume shelf that belongs in a modern home.
NĀRA
The macron over the Ā is set as a level line, like attar settling in a bottle. It is never dropped, even in all-caps settings.
NĀRA
NĀRA
Each colour is named after an attar in the range. Saffron marks the brand; the others colour-code the collection.
Display · Bodoni Moda
High contrast, for names, headlines and labels. Italic carries the ampersand and moments of warmth.
Text · Jost Light
A clean geometric sans for notes, ingredients and everything a customer needs to read quickly.
12 ml
Oud-brown board with saffron foil · amber glass · a rose vial for the sample set
Modern attars from Kannauj