Brand identity · Concept
Neel & Loom, indigo textiles for a quieter home.
- Client
- Concept brand · self-initiated
- Discipline
- Deliverables
- Name, logo, brand book, product styling
Overview
A self-initiated concept for a home-textiles house making naturally dyed, handwoven throws, cushions and table linen. A single-thread monogram, a restrained oat-and-indigo palette and a quiet serif voice.
The brand book
Neel & Loom, in detail.
The identity system we built, from the thinking behind the name to the mark in use.
Neel&Loom
Indigo textiles for the home
Hindi · “indigo”
Indigo only deepens by going back in. Every thread is dipped, lifted into the air and dipped again.
Neel & Loom makes naturally dyed, handwoven throws, cushions and table linen. The identity is as quiet as the cloth: one colour, a single thread, and room to breathe.
Neel&Loom
Widely spaced capitals, with a serif italic ampersand as the one soft, hand-drawn moment.
Neel&Loom
Neel&Loom
Mostly oat and stone, with indigo in measured amounts. Madder appears only as a single thread.
Display · Instrument Serif
For names, headlines and anything that should feel made by hand.
Text · Instrument Sans
For product details, care notes and labels. Small, spaced and exact.
Name the hands.
Every piece carries the dyer and the weaver who made it.
Describe the cloth.
Weight, weave, size and care, stated simply. Let the material do the persuading.
Take your time.
No urgency, no countdowns. The cloth took weeks; the words can wait.
seven dips
Folded throws in three dips · striped cushion · hang tag on undyed card
Indigo textiles for the home